New Ad Harmoniously Combines Inappropriate Make-Outs, McDonald's, Darth Vader

This ad doesn’t make any sense.  ”Come as you are” implies that a McDonald’s patron should feel free to just be himself at McDonald’s and feel comfortable “as he is,” yet Darth Vader was actually very conflicted about his identity and allegiances.  Only at the end of Return of the Jedi, one may argue, is Vader, unmasked, ever allowed to “come as he is.”  And that scene takes place on the Death Star, not in a McDonald’s.  So forgive me, McDonald’s, if this ad seems far-fetched.

It also doesn’t make sense in the traditional way of no sense being made in the ad.  And for that reason, I kind of like it.  The only possible scenario here is that this is the aftermath of a Halloween party, and the guy who made the elaborate Darth Vader costume got zero @ss, while the guy who put no effort into his costume and then took his date to McDonald’s is on his way to ball-pit third base.  It can be read as an important lesson about trying, and why you shouldn’t.

Source: Copyranter.