Video: Is This The Year’s Best Commercial So Far?

Adfreak, which spends a lot of time thinking about commercials, says yes, possibly.  It is a “Keep Walking” ad for Johnnie Walker.  Old school, because because it’s filmed in the drabber, more scotch-y parts of Scotland and talks up JW’s heritage and tradition (as scotch/whisky ads tend to).  Innovative, because it is a five-minute YouTube ad with a simple conceit and no punchline, yet it makes you want to keep hearing about scotch whisky, JW specifically.  Also, the entire monologue was done in one take by actor Robert Carlyle, whom you will know as the bad guy in The World Is Not Enough or the mustachioed sociopath in Trainspotting.

It’s interesting, I think, so if you like interesting, you may like it.  On the other hand, Evan Williams fo life!  That’s a little joke for those of you who are poor but like to drink a lot.  Ad, ATJ!

I didn’t really get the old “Keep Walking” ads.  Like with the robot person, remember?  Because robots don’t drink scotch, for one.

Source: Adfreak via The Awl.