Drink This? Kid Rock’s American Bad@ss Beer for the “Workin’ Man”

Samuel Adams, Billy Carter, Bud Lightlime, Kid Rock: what do these guys all have in common?  They are famous and respected brewmasters.  Or at least, Mr. Rock is on the quick path to becoming one.  Kid Rock’s “American Bad@ss Beer” debuted on Friday at his Comerica Park show in Detroit.  Says Kid, of his “easy to drink without an aftertaste” beer,

“I’m American, that’s what I like to drink, and from looking around the parking lot before my shows, I know that’s what my fans drink.”

He then broke a bottle on his head for no reason.  Early reviews of the beer are in…  

“It’s delicious!” said Elizabeth Hussey, 25, of Shelby Township, after her first sip. She praised its “lean aftertaste” and “crisp, summery” savoriness. “It’s not heavy in your mouth, it’s light on your palate,” she said, comparing it to a Sam Adams summer lager. More to the point, “it’s definitely not Bud,” she said.

She added, “I definitely do not work for Kid Rock’s PR firm.  Definitely not.”  (Bad job, Elizabeth Hussey: no actual person says things like “crisp, summery,” “lean aftertaste,” or “light on the palate.”  You have much to learn.)

“I like it, it’s a workin’ man’s beer,” said Scott Carignan, 34, of Chesterfield Township. He said he’d gladly pick up a sixer if he saw one at the store.

Unless a Pakistan person were selling it, obviously!

But not so for Bill Watson, 59, of New Baltimore. “We’re here for Kid Rock, so of course we had to get a Kid Rock beer,” he said. But after a few sips, he wasn’t blown . Would he pick up some from the store? “Probably not,” he said.

If I were nearly 60 years old?  And I were at a Kid Rock concert?  Well, I was going to say I would avoid getting my name in the paper, but what I’d probably do is kill myself.  Skynyrd, people!  Come on.

Give Kid Rock credit where it’s due, though: his beer is brewed by Michigan Brewing Co., an independent craft brewery.  Budweiser?  Owned by a Brazilian company.  Miller?  Owned by a British company.  Coors?  Owned by a half-Canadian company.  Also, Kid Rock is saving our economy:

You want to drink like an American, support your local craft beer.

Source: Detroit News, Detroit Free Press.