First Death in Running of the Bulls Since 1995

The Running of the Bulls, a nutcase fiesta of toros y cojones that takes place every July in Pamplona, Spain, got fatal today for the first time in 14 years.

The latest victim was a Spanish man, Daniel Jimeno Romero, age 27, from the Madrid area who was vacationing in Pamplona with his family.

The tradition has been around for 400 years and has been popular with drunken thrillseeking tourists (not to say Romero was one, but they’re there) since at least the ’20s, when Ernest Hemingway showcased it in The Sun Also Rises. The brutal video of the incident, after the jump.  

There are six bulls, and handlers prod them and get them riled up before the run starts.  But the bulls don’t get mad – they get even.  The bulls have their horns blunted, but when you take one in the neck, it still leaves a mark.  The video of the goring is here, at CNN.  And another video, this one of the running, with commentary by an eyewitness to the death:

Source: CNN.