4/20 Launch Date for America's First Nationwide Pro-Marijuana TV Ad Campaign

Happy National Pot Smoker’s Day, roosters and clams!!! I know everyday is 4/20 for most of us, but today is the actual official day. Whatever that means. Beats Flag Day.

I mean to post this before 4:20, but, ya know… things… happened… and I sorta lost track of time. Anyhoo! be sure to check out this video after the jump. It’s the first nationwide TV ad campaign in support of the legalization of marijuana. It, of course, launched on today, April 20th. 

I’m all for the legalization of marijuana, as I presume most of you to be as well. If I could advocate for something new right about now, it would be for Comedy Central to quit playing Cheech & Chong movies on 4/20. Classics they may be, but there are plenty of badass new ones stoners rather get high and laugh to. Just sayin’.

Source: NORML

Video and information about the campaign, this way! >>>

Legalization, Yes We Can!

 

Marijuana Advocacy Group Launches TV Campaign on ‘4/20’

The National Organization for the Reform of Marijuana Laws Foundation (NORML Foundation) a Washington, D.C.-based advocacy organization, established in 1997, is purchasing advertising time on selective cable outlets to underscore the urgency of decriminalizing cannabis.

The NORML Foundation launched this pro-marijuana ad campaign to create further political pressure on the federal government to recognize 1) the ever-increasing support of Americans who favor cannabis legalization, 2) the clear sea change of cannabis laws that’s been happening at the state level since Californians voted in favor of medicinal access to cannabis in 1996, and 3) to rally cannabis consumers and anti-prohibitionists on April 20, a date on the calendar that has organically become a national day to both publicly celebrate cannabis as well as protest 70 years of prohibition.

The featured ad is the winner of NORML’s recent user-generated-content contest that asks NORML supporters: ‘What would you say to President Obama about legalizing marijuana?’

New Jersey college student and up and coming filmmaker Jason Druss created the winning submission and is the recipient of the contest’s $3,500 cash grand prize after 6500 votes were cast on NORML’s webpage. “It’s time for President Obama to endorse cannabis law reform where it is legally controlled and taxed like alcohol and tobacco products,” stated Jason Druss. “It’s shocking that students can lose out from federal student loans for possessing a few joints, when pot’s been part of the college culture for decades.’

Marijuana, By the Numbers…

Thirteen states (with a population base of 115 million Americans) have decriminalized cannabis possession; thirteen states (with a population base of 75 million Americans) now have medical cannabis laws. Additionally, more states than ever before are debating cannabis law reform, including California and Massachusetts where legalization legislation have been introduced.

Since 1965, over 20 million Americans have been arrested on cannabis-related charges—90% for possession-only; over 900,000 cannabis arrests are expected again this year.

According to numerous survey and polls, approximately 75% of Americans support medical access to cannabis; 73% favor decriminalizing cannabis possession for adults and 42% of Americans support legalizing cannabis.

7,700 NORML Foundation ads are appearing on cable outlets nationwide (with a strong media buy in Ohio) on CNN, CNBC, Fox News Channel, Fuse, FX Networks, G4, MSNBC, CNN’s Headline News and Spike TV.